SpiceJet -The Turn Around Story by Ajay Singh, CMD SpiceJet at Trident Hotel on 14th Oct, 2016

YFLO Hyderabad was honored to bring forth a highly regarded and admired speaker Mr. Ajay Singh, Chairman and Managing Director, SpiceJet Limited, for an interactive session.

The man with the midas touch spoke about how he helped coin the phrase “ABKI BAAR MODI SARKAR”.

As part of Narendra Modi’s election war room in 2014, Singh, coined BJP’s 2014 campaign slogan, “Abki baar Modi sarkar”. The catch phrase created a buzz and phenomenal recall value for Modi to date.

He also spoke about how he become a turnaround specialist. His magic stint as the director swung the loss-making Delhi Transport Corporation into profit. He did the same with SpiceJet, which he originally sold to reclaim it back from bankruptcy to profitability. Today SpiceJet is the leading domestic airline with more than 90% Passenger Load Factor and cancellations rate as low as 0.20%, one of the best in the industry.

SpiceJet he said is the result of making the right strategic choice, brand building, team and execution that yielded results. His ambition is to make SpiceJet the leader of the aviation industry.

He spoke at length on how he scripted one of the most memorable turnaround stories in aviation history by going back to basics and getting involved in the day to day operations.

He inspired the members with his multi-faceted personality from becoming the boxing federation president to acting with Shah Rukh Khan to turning around companies to profitability and advising the government, he has shown that sky is not the limit and we should always aim to fly high!