Interaction with Prahlad Kakkar & Bharat Dabholkar on ADVERTISING: THE ART OF BEING CREATIVE WITH STRATEGY

FICCI Ladies Organisation (FLO) organised an interactive session with Prahlad Kakar & Bharat Dabolkar on “Advertising: The Art of Being Creative with Strategy”.

As a part of its activities, FLO brings together achievers from various arenas for interactive sessions on innovating change to achieve success. Prahlad Kakar & Bharat Dabolkar are not only inspirational leaders and role models for the advertisement industry but also for youth in general.

Pepsi “Yehi Hai Right Choice Baby! Aha!”….  Maggie “2 minutes!”…. Britannia “Ting Ting Ti Ting”, Limca…. “Zor ka Jhatka” … when we hear or see these taglines… we immediately associate them with the respective brands… the brand recognition comes spontaneously to us. “To tell a story in 30 seconds in the most engaging way possible” is the philosophy of Mr Prahlad Kakar, the man behind these ads that has become a part of every household today.

Mr Bharat Dabolkar is the man behind the “utterly butterly delicious” Amul butter ads. A maverick adman and the undisputed king of satire, he has dabbled and excelled in advertising, television and theatre.

Both Prahlad and Bharat have the Bollywood connection… they have acted in Bollywood films.

FLO President, Pinky Reddy said, “FLO is the most apt platform to connect, learn and grow. We recognize the success stories of true achievers and provide a platform for the members to be inspired by them.”

“Both Prahlad and Bharat and exemplary leaders in their own creative domain. They have been successfully harnessing their innate creative abilities and converting them to strategized creative outputs. It was highly fascinating to hear from them about their journey, to learn about their challenges and understand about their creative pursuits. The right perspective and the precise skills for an effective brand positioning was the key takeaway from the event,” Ms Reddy added.