Ethicus' – From Farm To Fashion

Ms. Vijayalakshmi Nachiar, the promoter of the brand ‘Ethicus’ who ran a weaver’s studio in Pollachi presented to FLO through a visual presentation how the brand brilliantly espoused the philosophy of “From Farm to Fashion” through “inclusive growth” approach and its commitment to the weavers, cotton growers and the environment in the way they conducted business. ‘Ethicus’, an Ethical Fashion Brand from Appachi Cotton, Pollachi, Tamil Nadu, offered an array of products like garments and home furnishings made out of 100% Eco-Logic Organic Cotton & Ethical Silk. Ethicus garments were also on display at Amethyst for the members to see and appreciate and to provide some retail therapy!