SWAYAM: Mentorship & Consultancy Cell

FLO has created a Consultancy and Mentorship cell - SWAYAM in all its chapters Pan India to provide support to new and existing women entrepreneurs as also aspiring student entrepreneurs, in establishing a new business and enhancing existing ones.

SWAYAM was launched nationally on September 10, 2015 at New Delhi, by Mr. Kalraj Mishra, Hon’ble Union Minister of Micro, Small and Medium Enterprises, Government of India.

The primary objective of FLO is to promote entrepreneurship and professional excellence in women. Swayam is a step further in this direction and will play an important role of connecting women entrepreneurs to the right service providers. The aim is to expedite the processes for women entrepreneurs as also to provide them with the right solutions at a reasonable cost.

Mentorship and guidance is a tool that has the potential to help women entrepreneurs grow their businesses, and in some cases change their lives. The objective of SWAYAM is to link FLO women as mentors to women entrepreneurs in 15 locations Pan India. This linkage will facilitate finance, access to banking & government schemes and help identifying franchise opportunities for potential women entrepreneurs. Panels of mentors have been created for the support and guidance of women entrepreneurs across India.

Initiated by

Vinita Bimbhet

President (2016-17), FICCI Ladies Organisation

Sucheta Shah

National Co-ordinator FLO SWAYAM


Wanted to start a small scale industry of Motors and turbines . FLO was instrumental in helping her get a loan of 1cr from a venture capitalistUma Potluri

Needed help in getting certain licenses for her start up. FLO helped her through the precess and she has received themKeethi .V

Member of FLO Hyderabad who needed assistance in getting her company registered and also required help in web designing.Y. Sunita

FLO has conceptualized and created this dynamic platform, for potential and existing women entrepreneurs to be benefitted from a wide array of mentors:

  • Business Mentors

    A panel of FLO members who offer themselves as mentors at no charge, in the area of their profession, or in their industry vertical.

  • Honorary panelists

    To provide consultancy on all legal requirements to start a business and subsequently for smooth functioning of the business after the start up.

  • Professional panelists

    These will be professionals providing consultancy services to the applicants on their business requirements. A standard reasonable rate can be fixed up for their charges per quarter, based on a discount on prevailing rates in that city. The first round of consultation shall be free of charge.

The concept of Swayam have also been presented to all Colleges and Management Institutes as part of the campus outreach program, so that any student who wants to go for a startup can avail of FLO Swayam services.


Introduced SWAYAM at Chapter levels.

Each Chapter Chairperson appointed Swayam Heads and a committee.

The Chapter heads in turn appointed Mentors and Panelists.

Designed a Website

Launched a Social Media Campaign on Facebook, Twitter, and LinkedIn

Introduced SWAYAM at Chapter levels .Each Chapter Chairperson appointed Swayam Heads and a committee.

Tied up with various agencies such as SBI, NSIC, SIDBI, VERBIND for funding and marketing needs of Swayam Applicants

swayam Launch


The prime objective of FICCI Ladies Organisation (FLO) is to empower women and promote women’s economic empowerment as a key enabler for growth. India's GDP can increase from 16% to 60% simply by allowing women to participate in the economy on par with men.

Start-up’s, therefore are the key to creating employment and Dyuti a new business model was launched , under the aegis of SWAYAM to facilitate employment for women in the jewellery industry which is otherwise dominated by men.

DYUTI is a multi-level marketing business model that aims creating and sustaining women entrepreneurs. The project has been conceptualised by Bela Badhalia, FLO Governing Body Member and Past Chairperson of FLO Jaipur Chapter.

The word Dyuti, is synonymous with Goddess Laxmi and it is an exclusive business model that has been designed to create entrepreneurial opportunities for women who are successfully managing their households or jobs and want to earn some extra money.

On the occasion of the launch, an interactive session “Can Business be an Agent for Change?” was also organised. Princess Diya Kumari, MLA Sawai Madhopur, Jaipur; Raveena Tandon, Actor, Producer, Columnist & former model and Kalyani Saha Chawla, entrepreneur took part in this lively discussion.